If you use social media to link to an item to your Etsy shop, it’s going to contain the products of your competition unless you add to the link. Let me repeat that. If you use social media to link to an item to your Etsy shop, it’s going to contain the products of your competition unless you add to the link. I didn’t know that this was happening. I don’t recall getting an email about them adding my competition’s items to my listing pages. Maybe there was an email that sent you to this article. I’m going to bet that the subject was, “Building a Great Customer Experience,” and not “Heads up! We’re adding your competition’s listings to your listing pages.”
Luckily, there’s a fix.
Let’s just assume that you’re writing up a social media post from your Twitter page, and you’re going to add the link to your item. I’m using the link to my Grimeclaw Doll. Normally, I’d just copy the link as is: https://www.etsy.com/listing/457588396/sale-monster-doll-plush-plushie-softie, and call it a day. The problem is, that listing page for the Knot By Gran’ma Grimeclaw Monster Doll will have all the competition’s listings at the bottom of the page. It sucks. I hate it. As a seller, it’s a blow from Etsy. They’re thinking of the buyers, though. That’s why this was #3 on the “Building a Great Customer Experience” article.
Here’s how you fix it… using the same Grimeclaw Doll listing. This time, I’ll be inserting my shop name between the .com/ and /listing part of the web address. It will look like this: https://www.etsy.com/knotbygranma/listing/457588396/sale-monster-doll-plush-plushie-softie and when you click it, the competition listings are gone.
I usually schedule my social media towards my Etsy shop in batches of a week at a time. This adds an extra step from just copying and pasting the link, but I think I’d rather be paying for my listings to show just the Knot By Gran’ma work. I won’t be going back and fixing what’s already scheduled, but going forward, you’ll just be seeing KBG listings when you click the Knot By Gran’ma links.
Hopefully this is helpful for you Etsy sellers that had no idea this was happening, like me.