If you use social media to link to an item to your Etsy shop, it’s going to contain the products of your competition unless you add to the link. Let me repeat that. If you use social media to link to an item to your Etsy shop, it’s going to contain the products of your competition unless you add to the link. I didn’t know that this was happening. I don’t recall getting an email about them adding my competition’s items to my listing pages. Maybe there was an email that sent you to this article. I’m going to bet that the subject was, “Building a Great Customer Experience,” and not “Heads up! We’re adding your competition’s listings to your listing pages.”

Luckily, there’s a fix.

Keep competitor's off your listings
What the crap? Who thought sellers would like this? Good thing for the fix. (Also, I couldn’t decide on the apostrophe’s placement… winging it.) 

Let’s just assume that you’re writing up a social media post from your Twitter page, and you’re going to add the link to your item. I’m using the link to my Grimeclaw Doll. Normally, I’d just copy the link as is: https://www.etsy.com/listing/457588396/sale-monster-doll-plush-plushie-softie, and call it a day. The problem is, that listing page for the Knot By Gran’ma Grimeclaw Monster Doll will have all the competition’s listings at the bottom of the page. It sucks. I hate it. As a seller, it’s a blow from Etsy. They’re thinking of the buyers, though. That’s why this was #3 on the “Building a Great Customer Experience” article.

Angry monsters
The monsters weren’t happy about this either. They want to go to new homes!

Here’s how you fix it… using the same Grimeclaw Doll listing. This time, I’ll be inserting my shop name between the .com/ and /listing part of the web address. It will look like this: https://www.etsy.com/knotbygranma/listing/457588396/sale-monster-doll-plush-plushie-softie and when you click it, the competition listings are gone.

I usually schedule my social media towards my Etsy shop in batches of a week at a time. This adds an extra step from just copying and pasting the link, but I think I’d rather be paying for my listings to show just  the Knot By Gran’ma work. I won’t be going back and fixing what’s already scheduled, but going forward, you’ll just be seeing KBG listings when you click the Knot By Gran’ma links.

Hopefully this is helpful for you Etsy sellers that had no idea this was happening, like me.


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How to Keep the Competition off of Your Etsy Listing Pages
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2 thoughts on “How to Keep the Competition off of Your Etsy Listing Pages

  • July 14, 2017 at 9:14 pm

    Hi Jess. This was a helpful article. Thank you. I started sending social media traffic directly from my website when I noticed a while back that me competition was copying my designs and undercutting me to boot.

    My etsy traffic has really dropping this year. I now see that when someone searches for my product “ceramic decals” and clicks on my product they get not only this “see similar items” button that eschews my visitors, but also once the visitor has specifically clicked on my item they also see my competition on the bottom of the page- similar to what you picture above. Again this is from search within etsy.

    There was a hostile takeover at etsy a few months back. We are now seeing them make new policies that bring etsy more $ but are less friendly and loyal to longtime sellers. Grrrr.

    • July 17, 2017 at 8:22 am

      Yup. This won’t be the last weird change either. My visits and sales dropped as soon as they rolled out Pattern… which I was kind of excited for seeing that I sell a lot of “supplies.” Honestly, if we had been given a heads up that wasn’t buried in an email, it would have sat better with me. Instead, I just happened to find it accidentally in the forums. Being an Etsy seller since the beginning, I’m used to the changes in the guard and other stuffs, but I would love clearer communication for sellers.

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