Running a creative business is awesome. It’s also terrible. What? Yes. It’s terrible. Let me explain. It turns out the non creative parts of running a creative business, such as blogging on a schedule, marketing, photographs, listings, edits, advertising, social media, etc, etc, etc… is a giant time suck from the creative part of running your creative business. Pressure mounts, because everything has to be done. It’s difficult to watch your artistic time cut, regardless of why it’s being cut. That’s the terrible part.
Pretend each task has a hat that you have to wear. Wearing all of the hats makes it hard to concentrate on wearing the hat that made you start this in the first place. The making hat can’t be worn all the time if you want to do more than make. That’s a lot of hats. For me, all the hat wearing is very stressful. Maybe that’s part of what makes it work. Maybe if we wore the creative hat all the time, we’d get lost in our own little world; the ability to share our work with others could be lost. But can we do it all without feeling like we’re being tugged in 80 million different directions?
I wish this was the part that people talked about when writing about creative businesses. I don’t need to read how to make six figures by doing XYZ, and I don’t need to know how to run my business like Sally’s Crocheted Awesome Whatever… I just want to know how to deal with the pressure of doing ALL THE WORK, which is the work that I don’t always enjoy. Makers just want to make sometimes. Pulling ourselves out of that to do the other parts is difficult. My artist brain wants a discussion about how we put these pressures on ourselves and what we do to overcome them to ultimately succeed. In the meanwhile, I’m just trying to ignore what everyone else is doing and how they are doing it.
Do you create stress from having to do all the jobs? How do you make yourself get over it? Part of me says, “DO THE WORK. JUST DO IT. Then you can create. Gee, you look pretty today.” The other part of me freaks out over the fact that I have a hard time sticking to any sort of schedule, and then nothing creative or not gets completed… because of the FREAKING OUT. Then I somehow manage to get everything done in slow motion, but it would be cooler without the freaking out part. What do you do?